U Got Kit Kat Mail!
Japan has the most competitive retail market; anyone who once gone to Japan can instantly notice the diversity in retail stores and markets especially in their marketing strategies. Therefore, Kit Kat has found a new way to reach their Japanese customer s. its interesting to note, how smart is their strategy because they used something that people use it on a daily basis, so they created a convenient packaging that can target these people. `I’ll leave with the video =)
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